Luxury · Performance2019 — 2021Farfetch

A CPA-driven creator strategy for luxury CIS

Adapted Farfetch's global playbook for CIS with a CPA-based creator model — 130+ KOLs, 615 stories and $250K GTV in one month.

130+

KOLs

$250K

GTV / month

615

stories

+111%

UGC in 3 mo.

Challenge

Global luxury strategy didn't map to CIS creator economics. Needed a performance-shaped adaptation without breaking brand codes.

Strategy

CPA-native creator partnerships tied directly to GTV.
Tight adaptation of global brand narrative to local taste.
Special projects to anchor cultural relevance beyond conversion.

Execution

Curated 130+ KOLs across fashion, editorial and lifestyle.
Managed 12 YouTube videos, 171 posts, 615 stories, 50+ Telegram placements.
Owned briefing, contracting, tracking and reporting per creator.

Results

$250,229 GTV in a single-month activation with a $10K budget across 15 heroes.
+111% UGC growth in the first three months.

Social proof

Editorial creator posts.

A snapshot of Instagram posts produced inside the Farfetch CIS creator program — part of the motion that drove $250K GTV in a single-month activation.

01Instagram posts

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