Brand · Exclusivity2023 — 2024Sporty & Rich◉ Russia · side project under Lunar HARE agency

Building exclusivity through influencers

Six months of barter-only, taste-driven partnerships — Sporty & Rich became the best-selling brand at its reseller retailer.

“Through my influencer campaign, the brand became one of the most sought-after brands at Peak, driving strong demand and increasing its popularity among shoppers.”

KOLs

373

stories

posts

reseller brand

180%+

ROAS

Challenge

Move a niche global brand into a top seller position at a Russian reseller without eroding cultural exclusivity.

Strategy

Barter-only, curator-led seeding — no paid partnerships.
Editorial creators, not reach.
Retail integration: on/offline traffic aimed at the reseller store.

Execution

94 KOLs engaged across fashion, art and lifestyle communities.
72 posts and 373 stories over six months, tightly curated.
Aligned launches and drops with retailer inventory and events.

Results

#1 best-selling brand at the reseller after six months.
Sustained cultural desirability with zero performance spend.

Social proof

Taste-led creator seeding.

A snapshot of editorial creator posts from the six-month barter-only program — the motion that made Sporty & Rich the #1 selling brand at Peak.

01Creator posts

@mariannaeliseeva — Tennis court editorial — @mariannaeliseevaTennis court editorial

@yuliyakorolevaa — Clay court story — @yuliyakorolevaaClay court story

@loli_g — Prince capsule total look — @loli_gPrince capsule total look

@koval_now — Everyday wardrobe feature — @koval_nowEveryday wardrobe feature

@peakmoscow — Prince × S&R tee — @peakmoscowPrince × S&R tee

@ta.fomicheva — Off-duty in olive — @ta.fomichevaOff-duty in olive

@sasha_zharkovaa — Everest trekking route — @sasha_zharkovaaEverest trekking route

@peakmoscow — Prince racquet cover — @peakmoscowPrince racquet cover

@loli_g — Prince shorts pickup — @loli_gPrince shorts pickup

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