← All cases
Brand · Exclusivity2023 — 2024Sporty & Rich
Building exclusivity through influencers
Six months of barter-only, taste-driven partnerships — Sporty & Rich became the best-selling brand at its reseller retailer.
94
KOLs
373
stories
72
posts
#1
reseller brand
Challenge
Move a niche global brand into a top seller position at a Russian reseller without eroding cultural exclusivity.
Strategy
- Barter-only, curator-led seeding — no paid partnerships.
- Editorial creators, not reach.
- Retail integration: on/offline traffic aimed at the reseller store.
Execution
- 94 KOLs engaged across fashion, art and lifestyle communities.
- 72 posts and 373 stories over six months, tightly curated.
- Aligned launches and drops with retailer inventory and events.
Results
- #1 best-selling brand at the reseller after six months.
- Sustained cultural desirability with zero performance spend.
Next case
adidas →