Long-term community across footwear, leather and golf

Challenge

Refresh perception among a younger audience while staying true to ECCO's craft and quality codes.

Strategy

• Careful casting across footwear, leather, outdoor and golf.
• Editorial content that reads like lifestyle, not advertising.
• Long relationships over campaign bursts.

Execution

• 4 press days and 4 brand events over 18 months.
• Produced ECCO Squad — a 4-hero, day-in-the-life video series for site and social.
• Ran always-on seeding across curated communities.

Results

• Client-reported growth of younger consumer segment.
• Content library reused across site, retail and social.